This week, we jump into the world of personal branding. The idea that people buy from people is as true as ever today (especially with the rise the creator economy). How do we think the Kardashian became such a business success? But personal branding isn’t just for celebs: it’s for you too. Today, consumers want to do business with people rather than companies. This is great news, people want to buy from YOU! Now it’s just about letting them get to know you.
Girl, you know that whole "people buy from people" thing? There’s really something to that. How do we think the Kardashian became such a business success? Hailey Bieber with Rhode? Selena Gomez with Rare Beauty? But personal branding isn’t just for celebs: it’s for me and you.
The great news? People want to buy from YOU! Now it’s just about letting them get to know you.If the camera makes you camera-shy, here's a secret spell:
Voice Warm-up 💬 Start sending WhatsApp voice notes to friends & listen back. After a while, hearing your own voice won't be a big deal.
Camera Confidence Test 🤳 Set yourself a goal of making 20 videos (but know you’re never going to post these). Just get really comfy with seeing your face on camera without any pressure.
Consistent Effort 🤓 Consistently be like I’m going to show up and I’m going to figure this out. No one is born with this, it takes practice. Consistently show up and try, and over time there’s a journey.
Ignore the Metrics 🙆♀️ Don't fixate on the numbers. Just put yourself out there; keep trying and let your tribe find you.
Building your brand is a steady process. Mix in practice, a sprinkle of courage, some serious consistency, and have some fun with it.