What is this course about:
In this comprehensive online course, you will learn the exact strategies and proven playbook needed to build a 6 figure business online. It will take you through everything from developing your messaging, mastering organic content online, to launching your first ads on TikTok and META. All while keeping your budget in tact.
This course is designed for early-stage founders like you, ready to conquer overwhelm, generate sales and build a self-sustaining growth engine.
✅ You have inventory to sell but struggling with marketing and sales
✅ You’re pre-launch and wanting to get on top of your launch plan
✅ You want to better understand organic sales
✅ You want to start running paid ads without blowing thousands of dollars
on hiring agencies (and getting no results)
“Doone's clarity and vision are unparalleled. She relentlessly develops her skills, seeks knowledge, and reshapes her mindset based on what's working (and what's not) to get things done efficiently and harmoniously - and has a damn good time while doing it. She is a breath of fresh air and a strategic weapon for anyone who needs to streamline, innovate and practically execute projects that fuel business growth.” - Tori Lazar
COURSE CURRICULUM
Is this the year for your business glow up?
It’s super overwhelming being a founder. I get it. A few years ago I was building my own ecommerce brand and I was Struggling. (With a capital S!)
😓 I had all this stock that wasn’t selling.
😓 I was throwing things at the wall in every direction.
😓 I lit money on fire working with different agencies.
😓 And I got burnt out and overwhelmed AF.
And the worst part was that I felt like such a failure. I’d started the business because I wanted more freedom, I wanted more control over my days. And I wanted excitement!
But the reality was: solo founder, late nights, early mornings, and a sense of overwhelm that was practically my constant companion and BFF. If that sounds familiar, you're not alone.
Eventually I got the brand to 6 figures in revenue by fine tuning my strategy and asking a lottttttt of questions (hey, Female Startup Club!) - but it was a drain.
Since then I’ve soaked up the wisdom from 600+ powerhouse female founders who've transformed their ecommerce dreams into 7, 8, even 9-figure realities.
And I set out to develop a proven playbook based on my own experience & what I’ve learned since. (I call it personal + aggregated wisdom) It’s for ecommerce founders who feel just like I did.
Who just need a step-by-step plan to follow to keep them on track, motivated - and getting results.
And I still use this playbook on repeat to this day. (I used it to launch my book last year with great success!).
ECOMMERCE FUNDAMENTALS
Master the technical skills needed to build an organic foundation, find your first 1000 True Fans, run profitable TikTok, Facebook and Instagram Ads. Reduce your overwhelm and increase your business' overall revenue.
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$27USD
Money back guarantee
Not satisfied with this course?! Get 100% of your money back. Request a refund within 14 days after the purchase.
So... What's included in the Ecommerce Fundamentals Online Course?
💸 50+ video lessons
💸 Module: Goals & Foundations:
💸 Module: Customer & Hooks Matrix
💸 Module: Messaging Market Fit
💸 Module: Online Optimisation Checklist
💸 Module: The Content Engine
💸 Module: The (re)Launch Framework
💸 Module: Amplify with Ads
💸 Bonus: Email marketing starter kit for your email automations
💸 BONUS: Masterclass series on organic marketing
💸 BONUS: Your copy of Your Hype Girl book
💸 BONUS: Master resource for tools and tradeshows
💸 BONUS: Every book & podcast recommended on FSC
Hey, I’m Doone - Nice to meet you
I’ve spent the last 15+ years working in digital marketing and ecommerce.
From running social media at Australia’s largest (and most successful!) online retailer The Iconic, to working with huge global media brands like Snapchat and IMG in organic social media, building my own successful direct-to-consumer business to 6 figures and now having interviewed 600+ of the top players in ecommerce, I've created a corner of the internet to educate and empower early stage business owners - Female Startup Club.
I’m on a mission to help advance women-in-progress through education, my personal insights and everything I'm learning from the top minds in business.