If you own an e-commerce business, you should be constantly aware of the latest trends in order to take advantage of them. You don’t have to base your entire business model on selling what’s trendy at the moment, but keeping in mind what people are buying will help you find new ideas and ways of promoting them.
The top trending e-commerce products in 2023 are personal care products, shapewear, kitchen gadgets, and childcare products, as people are increasingly focusing on personal care, prioritizing quality and comfort. Use video content on social media and your website to market these products.
If you want to know more, read the rest of this article. I will explain why the above products are so popular and how you can utilize all the online tools to market and sell them.
4 Top Trending E-commerce Products
1. Skincare and Hair Care Products
Personal care products are always trendy because people are becoming increasingly concerned about fighting aging and nourishing their skin and hair. People of all ages and genders are investing significant amounts of money in skincare nowadays, so you can take advantage of this increasing demand by offering a range of products:
If you’re just getting started, focus on only a few products instead of offering a wide range. Consider the specific segment you’re targeting and find the best products you can provide for skin or hair care.
Short-form video content, in general, is the best way of marketing personal care products. Your customers want the product, but they may get confused about how to use them; showing 30-second videos explaining every step can help them immensely.
If your product targets teenagers and young adults, you should choose TikTok to create short videos, given that pretty much everyone under 35 has a TikTok account nowadays. If you want to get into the nitty-gritty of exactly how to slay on TikTok the right way, check out our recent solo episode on how you can get started.
Shapewear is a relatively new concept popularized by Kim Kardashian’s SKIMS. As women are starting to turn away from unhealthy weight-loss methods, they are trying to find products that make them feel good and attractive. Shapewear helps shape your body, accentuating your curves and hiding any imperfections.
You can sell shapewear to take advantage of this relatively new popularity that doesn’t seem to be declining any time soon. However, you need to be aware that inclusivity is crucial for this type of product. Consider selling a wide range of sizes and colors for all women, which will not only allow you to sell more but also help you build an inclusive and body-positive brand image.
Video content is essential for this type of product. Women need to know what the product will look like on their bodies, so make sure to include all sizes of women in your videos and pictures. If you have a website, consider a plugin allowing you to incorporate TikTok-like videos without needing to create a social media account.
3. Kitchen Gadgets
As the general population starts to turn away from fast food and toward home-cooked meals, the demand for kitchen appliances and gadgets is starting to increase significantly. Whether just getting started or becoming proficient, all home cooks need tools to make their lives easier by saving time and effort.
There are several different items that you can offer:
Novelty ice trays
As you can guess, TikTok is the best tool for marketing these kinds of products because it allows you to showcase what they can do in just a few seconds. However, if you want to create even more engaging content, consider live shopping websites that can get your customers’ attention and allow them to purchase immediately or ask questions.
4. Childcare Products
There will always be a market for childcare products. However, childcare product businesses nowadays don’t just focus on diapers and rash creams; after all, basics are available everywhere. E-commerce businesses are also selling childcare items that can grab attention and make the parent feel stylish.
For instance, your business can sell different kinds of toys, children’s clothes, and accessories. However, if you want to focus on more practical issues, you should consider baby monitors, baby-proofing products, bottle holders, and more. Sleeping lights and sound machines can also be a hit with a lot of new parents.
Show pictures and videos of your products on your website, making sure to use a plugin for a more customer-friendly interface. Live shopping can be very useful for showcasing how your products work and answering any questions parents might have.
Whether it's the allure of self-care with skincare and haircare products, embracing our bodies with shapewear, delving into our culinary skills with kitchen gadgets, or nurturing our little ones with innovative childcare products, the e-commerce space in 2023 is ripe with opportunities for female entrepreneurs and shoppers alike.
As you venture into or navigate this dynamic landscape, remember that inclusivity, authenticity, and quality are key in today's market. Be creative and strategic in your use of video content and social media platforms like TikTok to showcase your offerings and resonate with your audience.
As women, we're not just buying products; we're investing in solutions, experiences, and brands that mirror our values and aspirations. So, let's continue to shape the e-commerce world to reflect our diverse needs and desires, making it a more empowering and enjoyable space for all.