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Best SMS Marketing Platforms: Everything You Need To Know

SMS Marketing Platforms: Everything You Need To Know

SMS marketing is a cheap and fast way of promoting your business and communicating with your existing customers. With so many options available, finding the best SMS marketing platforms can be a challenge.

Some great SMS texting platforms are Textedly, Podium, and TextMagic. EZ Texting and Klaviyo are also great alternatives. In order to choose between them, you should keep in mind the kind of features you want and how much you’re willing to pay for such a platform.

In the rest of this article, I will show you some of the best SMS marketing platforms, covering their pros and cons.


Textedly offers a range of features, including voice messages, MMS, and Instagram texting. Moreover, it can collect important data you can use for marketing research, like the city and state the customers live in.

Pros and Cons:


  • This platform is quite affordable, offering pretty good deals.

  • Textedly is very easy to use, with a user-friendly interface and simple options.

  • You can integrate this platform with other business platforms and apps.


  • The customer service could be better according to user experience.

  • The maximum number of keywords can be lower than some businesses may require.


Podium is a great choice for businesses, offering several useful features. For instance, Podium offers webchat, which enables you to communicate with your customers using a chat option on your website. It also includes a feature that allows you to request payments from your customers via a simple text.

Pros and Cons:


  • Podium is great for receiving reviews and improving based on customer feedback.

  • The app is very user-friendly and takes no time to learn the ins and outs.

  • You can communicate with your customers using a variety of platforms, including Facebook, Instagram, iMessage, and more.


  • The app is known to have occasional glitches and bugs.

  • A lot of users report a lengthy and annoying process of canceling subscriptions.


Klaviyo is another SMS marketing platform that offers competitive prices. It is effortless to set up and provides handy features like two-way texting, personalization, ROI tracking, and more. Klaviyo is available worldwide.

Pros and Cons:


  • Klaviyo is very user-friendly, especially for beginners.

  • It offers customer data broken down in an easily understandable way.

  • The platform is constantly updated with new features.


  • Users report customer service issues.

  • As it stands, it only uses SMS and emails as the main messaging platforms.


Through this platform, you can send messages anywhere in the world. Understandably, this is a significant advantage for businesses that are looking to go international. It offers numerous features, like a pricing calculator, personalized messages, and more.

Pros and Cons:


  • TextMagic offers templates that can make personalization very easy.

  • The platform allows you to add team members, so you can share your credits.

  • It is straightforward to use and navigate.


  • If an SMS text cannot be sent for some reason, you don’t get notified.

  • Some users complain about poor customer service.

EZ Texting

EZ Texting is one of the most popular SMS texting platforms. It offers a range of features and options to make your communication more effective. Other features include free stock images, opting out through texting, and two-way texting.

Pros and Cons:


  • EZ texting offers detailed analytics, allowing you to see more than just raw data from recipients.

  • The platform is very easy to use, so anyone can learn how to navigate it.

  • Customer support is improving, according to users.


  • Most of the features are behind paywalls.

  • The platform will charge you more for longer messages, so you need to watch the word count.

Most Affordable Among the Best SMS Marketing Platforms

The cheapest plan on this list is the EZ Texting starting plan, at $20 per month. However, this plan is limited and doesn’t offer essential features such as analytics. If you want the best bang for your buck, Textedly is the best option. Their Bronze plan offers 1,200 messages per month for only $24.

Best for Small Business Owners

All of the above options can be very helpful for small businesses, but TextMagic is probably the most suitable option since it’s easy to learn how to use. It also doesn’t require much time to set up and start using, which can be helpful for small business owners who want to get started as quickly as possible.

Conclusion: Best SMS Marketing Platforms

The best SMS marketing platforms are beneficial for business owners because they enable a quick and easy-to-use line of communication with customers. There are plenty of platforms that offer excellent services and features, like two-way texting, analytics, and omnichannel messaging.

To choose, you should decide which features are essential for your business and how much you want to spend on such a platform.

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