Imagine If with Doone Roisin·Formerly Female Startup Club

health. wealth. wisdom.

Conversations for smart, ambitious women who want more out of life.New episodes every week

750+Episodes
2–4M+Reach per month
160K+Across socials
Top 0.5%Of podcasts globally

We talk to the most interesting people on the planet.

Olympians, leading doctors, politicians, billion-dollar founders, scientists and investors. Doone Roisin extracts the blueprints, the habits and the decisions behind it all. What is actually happening to your body. What it takes to build the life you want. What they would do differently. Seven years. 750 episodes.

Find an episode
health

We talk about

  • Women's health and hormones
  • Perimenopause and menopause
  • Fertility
  • Burnout
  • Energy, training and longevity

Why it matters

Most of what happens to your body was never explained to you, and most of the research is outdated. We ask the doctors studying it and the scientists building what comes next. What is actually going on, and what you can do about it.

Who we ask

Dr Amandeep Hansra health expert and VC
Bronte Campbell 4x Gold Olympian
Aasiyah Abdulsalam The Renatural

wealth

We talk about

  • Money and investing
  • Building a business
  • AI and the tools worth using
  • Career moves and negotiating
  • Pricing and getting paid properly

Why it matters

People are afraid to talk about money, Doone is not. We ask the financial experts, the investors and the founders who have actually done it. How to invest it, what to charge for it, and what it takes to build something that can change your life.

Who we ask

Allison Ellsworth Poppi, $1.3B+ exit
Jo Malone CBE Jo Malone Fragrance
Ju Rhyu Hero Cosmetics, $630M exit

wisdom

We talk about

  • Kids and whether to have them
  • Relationships
  • Identity and reinvention
  • Ambition and what it costs
  • The big life questions

Why it matters

The big life questions. Should you have kids. Should you move country. Should you leave. We ask psychologists, philosophers and the people on the other side of it. How they decided, what they gave up, and how they knew.

Who we ask

Suzanne Ehlers CEO of UNHCR
Codie Sanchez Contrarian Thinking
Fran Maier co-founder of Match.com

Top Episodes

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51 founders. One bestseller.

Your Hype Girl is what happens when you interview hundreds of women and keep only the parts that worked. Fifty one female founders share the tactics, the numbers and the mistakes they would not repeat, laid out so you can find the answer you need in about two minutes. An Amazon number one bestseller.

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Our ecosystem

Doone Roisin is a media company for ambitious women. Imagine If is the media arm, reaching millions every month. Female Startup Club is the business and investment arm, backing the founders building the future.

The media arm

Health, wealth and wisdom, in public.

The podcast, the live tour and the books. Where the most interesting people on the planet get asked the questions ambitious women actually have, reaching 2 to 4 million every month.

PodcastLive tourBooks

The business and investment arm

Where founders get backed.

A community of female founders, the courses that take them from idea to revenue, and an investment arm that puts capital behind them. Seven years old and 160,000 women strong.

CommunityCoursesInvestment

Hey, I'm Doone

Doone Roisin is a best-selling author, angel investor, global speaker and the host of this show.

World Economic Forum Young Global Leader and Davos speaker
Young Australian of the Year UK
Recognised at Buckingham Palace by the King and Queen Consort for her contribution to women and girls
Mastercard Fellow 2026
7 angel investments plus the first philanthropic donation to UNSW's women's entrepreneurship program
More about Doone Book her to speak