8 of the Best Shopify Themes for Women Building an E-Commerce Business
Shopify is the go-to platform that gives up-and-coming entrepreneurs a digital space to showcase their products at a super affordable price. And if you make a few simple choices when you're setting up your online e-commerce business, you could be on the path to a multi-million dollar company. Oh hell yes.
So, if you’re a founder - looking for an opportunity to turn your entrepreneurial vision into a reality without spending a fortune on a custom build website (TDLR: the fastest path to burning through your cash), Shopify is for you. and the theme you choose for your online store is actually critical to your success. So let's dig in...Shall we?
The eight best Shopify themes geared towards women-led e-commerce businesses include Belle, Ella, Doni, Shella, Avone, Goodwin, Modular, and Kalles. These themes are sleek, eye-catching, easy to use, and have excellent viewer-to-buyer conversion rates. They're also used by some top-performing brand owners.
To learn more about these themes and the features that might make them the best choice for your e-commerce business, keep reading! Below I’ll also answer some of the most commonly-asked questions about Shopify themes, which will help you develop a better understanding of how you can make the most out of your theme selection. So, if you’re in the process of opening an e-commerce business, stick around until the end.
Best Shopify themes for Women building an e-commerce business
Belle is one of the most popular Shopify themes, especially when it comes to fashion and apparel brands. It’s eye-catchy, super practical to use, and most importantly, the stats show that this theme has a high conversion rate. It’s especially geared towards e-commerce businesses that target women. Easy to navigate and modern.
Though the theme isn’t free, it comes with 16 free, customizable demos that can give you a better idea of what your digital store will end up looking like. If you want to skip the demo-testing part, you'll find that the theme is really user-friendly and highly customizable but also reliable, fast, and extremely practical - if you're taking an editorial approach - this is a good one to check out.
Ella is another theme that made its way into Shopify’s “Best-Selling” list. Apparently, it's the best-selling theme of all time! Meaning... It's been optimized to drive sales - which is definitely what you want. It’s a highly customizable theme that is used across plenty of different categories so you can really make it your own. When we were looking through the website they had examples for beauty, outdoors, and fashion. When we were digging around the internet, we found that Ella is user-friendly, very responsive, and visually good to look at, so it's worth having a peek to see if it fits your vibe.
It also allows for purchases in several currencies (key if you're aiming for a global brand at some point in the future) and features a recommendation tool that is weirdly on-point. For what it is, it’s pretty affordable, coming in at only $89.
If you’re looking for a modern, minimalistic theme, Doni is the way to go. It's got a good aesthetic base and it’s very practical - it comes with a wide array of features like a mini cart and seamless transition effects.
Best of all, it’s highly customizable, so you can really inject your personality into this theme. For example, you have unlimited color schemes to choose from, so if you want some creative freedom when designing your website, I highly recommend choosing a theme like Doni.
One feature that sets Shella apart from other Shopify themes is its speed, as this is one of the fastest-loading themes you’ll come across on the site. So, if you want to prioritize customer experience, go with Shella. The theme also comes with dozens of pre-made templates you can customize - and that's really hard to beat.
If your store is fashion-related, you’ll love working with Avone. This theme is ideal for everything clothing, as it features a striking and easy-to-use interface that fashionistas will have a great time interacting with. Moreover, it’s extremely customizable, so your storefront won’t look like a cookie-cutter boutique.
If you want to go a step beyond the simple single-button storefront, you’ll want to check out Goodwin. This theme boasts around 74 unique widgets that are bound to make your shop more practical and easier to browse through.
This quality is also mirrored by the theme’s impeccable sales record, showing a high viewer-to-buyer conversion rate. Moreover, though Goodwin is feature-heavy, it rarely suffers from lagging or other technical issues, so that shouldn’t be much of e concern.
Modular is an umbrella term for the theme that comes in three sub-styles: Chelsea, Hoxton, and Mayfair, each boasting its own unique features. With that said, all three boast the same level of practicality and conversion rate, so you’re guaranteed that your storefront will give your business a high chance of success, regardless of which alternative you go for.
With that said, if you have a specific aesthetic you’re aiming for, it’s best to look into the differences between the three. For example, Chelsea is more fun and feminine, Hoxton is more minimalistic, and Mayfair is more elegant and sleek.
Last but not least, we have Kalles, a multipurpose theme that boasts an accurate recommendation engine and a user-friendly interface. This is one of the best-designed themes on this list, and its practicality gives it an edge even over some of its toughest competitors.
It allows you to showcase your products in the best light possible, so I highly recommend giving it a try. To learn more about how to give your business a boost, get your hands on Your Hype Girl.
What Is the Most Popular Theme on Shopify?
The most popular free theme on Shopify is Minimal, while the most popular premium theme is Booster. Both of them have excellent viewer-to-buyer conversion rates and can be used across different categories and industries; from beauty to food, tech, and travel.
These two themes are both really easy to modify too, so you can add your own twist and make them your own.
What Are the Highest Converting Shopify Themes?
The highest converting Shopify themes include Minimal, Booster, Atlantic, Brooklyn, Ella, Kalles, Avone, Flex, Belle, Modular, Goodwin, Shella, Doni, Streamline, Retina, and Empire. Through their practical interface and handy features, these themes make customers more likely to make a purchase.
Most Popular Free Themes
Since many of these high-conversion themes can cost up to $200-$300, they’re not exactly budget-friendly if you're just testing the waters and not exactly sure what you need or if you’re trying to build a business from nothing. Luckily, Shopify still offers a wide array of free themes for budget-conscious users to enjoy.
Here's a list of 9 of the most popular Shopify themes:
How Do I Find the Best Theme for Shopify?
When you’re opening a Shopify store, being asked to choose from what seems to be an endless array of theme options can often feel impossible. As you also might’ve noticed from what I’ve laid out so far, there’s no one perfect Shopify theme for every store, so unfortunately, you’ll have to do the work of actually sorting through your alternatives and figuring out which one would give you the best chance of success.
However, this process can be made a lot simpler if you abide by a few tips and guidelines.
So, without further ado, here’s how you can find the best theme for Shopify:
Consider your budget. Before getting into specifics, I want to mention what’s arguably the most important part of the process - determining your budget and sticking to it. As a current or future entrepreneur, you’ll have to budget on a regular basis, so consider this practice. Figure out how much you can afford to spend on a theme and filter out any options that fall outside that range so as to not get tempted to go overboard.
Consider your preferred design aesthetic. Shopify themes don’t only differ in features; they differ in design aesthetics too. So, think about how you want the final storefront to look and how well that layout represents your business. Choose a color scheme that you find appealing and stick to it. The same goes for overall aesthetics - do you want a minimalistic or a loud and eye-catching theme? This is the time to figure that out.
Consider in-built features. As you may already know by now, each theme comes with a different set of in-built features and marketing tools to help your business flourish. You want to choose an option that’s as practical as it is eye-catching, so consider the importance of tools like customer testimonials and popups to your business and filter your options based on the features you’re looking for.
Modifiability. While on the topic of features, I want to stress the importance of modifiability, which, in this context, refers to your ability to customize said features or other components and re-arrange them as you want. Since you want to create a storefront that perfectly represents your business, it’s best to go with a theme that allows you to personalize it as needed.
Speed. One caveat to keep in mind is that feature-heavy stores, while practical, can often start lagging, ruining the whole customer experience. That’s why you want to be selective with the number of features you look for and make sure you’re not sacrificing speed and efficiency in the process. Customers would much rather buy from a simple, fast storefront than one with too many bells and whistles that lags every two minutes.
The quality of the recommendation feature. One of the features that really sets high-conversion themes apart from their counterparts is the quality of the recommendation feature. This tool is responsible for tracking customers’ likes and purchasing behaviors and recommending products they might like based on the collected data. The more accurate this feature is, the higher your sales will be.