Using the current global crisis to evolve to let your true brand DNA shine, Silou's Phoebe Greenacre
oday’s episode is with Phoebe Greenacre, the co-founder of a women’s activewear brand, Silou London. When Phoebe and her business partner Tatiana weren’t able to find premium, sustainable activewear that they wanted to wear day in and day out, they knew they’d spotted a gap in the market and went for it. And what’s really special about this episode is actually how the brand has been able to thrive during the pandemic, and let their true DNA shine through. A brand that’s alway