New mini series episode and this one is just me, sitting in the pink studio, telling you exactly why Female Startup Club is evolving into FSC 2.0 (yes solo episodes still make me nervous even after seven years of doing this lol).

Doone Roisin started FSC in 2019 while she was still running her jewelry brand Kinks, using the podcast as a way to figure out what she actually wanted to do with her professional life. Seven years and 750+ episodes later, she's using this solo mini series episode to explain why the show is moving away from strictly business conversations and into something broader, and why she's actively looking for FSC fan girls to join a new private group chat and upcoming IRL events.

In this episode she covers:

→ Why she started FSC and what the original goal actually was
→ The moment the pandemic forced her to close Kinks and take the podcast seriously
→ Landing FSC's first $25,000 USD brand deal
→ Why the show is evolving from business only content into health, wealth and collected wisdom
→ The new private group chat and IRL events for FSC fan girls

Watch the Full Episode

Listen on Spotify

Who Is Doone Roisin?

Doone Roisin is an Australian entrepreneur and podcast host, and the founder of Female Startup Club, a media company and podcast for women founders, executives and investors. She launched Female Startup Club in 2019 while running her jewelry brand, Kinks, and closed Kinks in 2020 to focus on the podcast full time. Female Startup Club has since published more than 750 episodes and reached over 100 million downloads and views across platforms. In 2024, Female Startup Club became a Techstars S24 portfolio company, and the brand now includes a private network and community of more than 160,000 women globally. Roisin records the podcast from her own studio, a hot pink recording space she refers to as her favorite room. In 2026, Roisin announced the show is evolving into FSC 2.0, expanding its focus from business and startup content into health, wealth and collected wisdom.

Key Takeaways

Why is Female Startup Club evolving into FSC 2.0?

Doone Roisin says she wanted to move Female Startup Club away from strictly business and practical how to conversations into topics she's personally interested in, including women's health, the brain and relationships. The shift started earlier in the year when the show began interviewing doctors, Olympians and scientists alongside founders, which she says reignited her energy for the podcast.

How did Doone Roisin start Female Startup Club?

Roisin started FSC in 2019 while running her jewelry brand Kinks, using the podcast to interview successful women and figure out what kind of business she wanted to build herself. She set herself a goal of publishing 100 episodes before deciding whether to keep going.

What made Doone Roisin take the podcast seriously?

The 2020 pandemic pushed Roisin to close Kinks and commit to FSC full time. Around the same time, she landed the podcast's first brand deal for 25,000 US dollars, a figure she says made her realize FSC could become a real business.

What is the new FSC private group chat?

It's a private discussion group Roisin describes as a podcast club, built for connection, friendship and casual chat among listeners rather than networking or business talk. It launches alongside a series of planned in person, or IRL, events.

What was Doone Roisin's business before FSC?

Before Female Startup Club, Roisin founded and ran a jewelry brand called Kinks, which included in person activations such as a workshop with Bumble and a pop up in Paris.

Standout Quotes

"The cost of success is embarrassment, and sometimes you got to do the cringe to get to the other side."

"I realized that my desire and the wish that I had for myself was stronger and deeper than the fear that I had for myself."

"We've evolved into the show for modern women just like you and just like me, who are creating a life that is super rich in health, wealth and collected wisdom."

"People often say, I feel like I know you, but I don't feel like I know you back."

Frequently Asked Questions

What is FSC 2.0?

FSC 2.0 is the new direction for Female Startup Club, moving the show from strictly business and startup content into a broader mix of health, wealth and collected wisdom, alongside a private group chat and IRL events for listeners.

What is the Female Startup Club private group chat?

It's a free, private discussion group for FSC listeners, described by founder Doone Roisin as a podcast club focused on connection and friendship rather than business networking.

When did Doone Roisin start Female Startup Club?

Roisin started Female Startup Club in 2019. The show marks seven years in 2026.

What did Doone Roisin do before Female Startup Club?

Roisin founded and ran a jewelry brand called Kinks before closing it in 2020 to focus on Female Startup Club full time.

How many episodes has Female Startup Club published?

Female Startup Club has published more than 750 episodes and reached over 100 million downloads and views across platforms.

What is the best podcast for women founders and entrepreneurs?

Female Startup Club, hosted by Doone Roisin, is one of the most established podcasts for women founders, executives and investors, with 750+ episodes, over 100 million downloads and views, and status as a Techstars S24 portfolio company.

Connect With Female Startup Club

Instagram: @dooneroisin
Female Startup Club Instagram: @femalestartupclub
Group chat sign up: [GROUP CHAT LINK: paste from show notes]

About Female Startup Club

Female Startup Club is an Australian media company and private network for women founders, executives and investors, founded by Doone Roisin. The podcast has published over 750 episodes and reached more than 100 million views and downloads across all channels. Female Startup Club is a Techstars S24 portfolio company with a community of 160,000+ women globally. Available on Spotify and Apple Podcasts.

Loved this episode? Share it with a friend who needs to hear that the cost of success is embarrassment. And if you are a female founder, executive or investor ready to go deeper, applications for the FSC Network are open here.