Bootstrapped Marketing Strategies, When to Quit Your Job, and Staying Resilient Through the Lows

Bootstrapped Marketing Strategies, When to Quit Your Job, and Staying Resilient Through the Lows

This week, we are excited to dive deep into some of the burning questions that have been asked within the Facebook Group - giving our take on your biggest dilemma's. Our best advice when it comes to approaching your marketing as a bootstrapped founder, when you can confidently say it's the right time to quit your job, and just how you can manage to keep going during the lows. 

COMMUNITY QUESTION: how can you be scrappy with marketing?

I’ll be the first to tell you that being scrappy with your marketing is a skill worth mastering. Here's a quick lowdown on what I'd dive into if I were starting from scratch:

  • TikTok Time 🤳 Invest your time in learning, crafting and testing high-value content, BUT hold off on ad spending until you've nailed your organic game.

  • Lead Magnets Magic 🧲 Create lead magnets for your audience—be it a quiz, an experience, or a digital download. Build your email list and set up automated nurture sequences to keep your audience engaged.

  • Influencer Love 💖 Gift your products to micro-influencers who align with your niche. It's a win-win; they get a cool gift, and you get exposure.

  • Local Love 💛 Don't underestimate the power of local retail. Compile a list of local retailers and hit the pavement. Personal connections go a long way.

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