Joining me on the show today is Lindsay McCormick, Co-Founder of Bite.
Bite is on a mission to upend the personal and oral care industry with innovative products that are made with the planet in mind. Started by Lindsay McCormick in her living room and after launching their viral toothpaste tablets in 2018, they have since expanded to offer the first and only 100% plant based and plastic free oral care set - Bite is here to make your daily routine more sustainable with products that are plastic-free, cruelty-free, made with effective, clean ingredients, one smile at a time.
The most common review the brand receives is "It's weird at first but now I'm obsessed”.
In this episode we’re covering how Lindsay started her business in her living room, taking online chemistry classes and googling ‘how do people make drugs’, why she turned down offers on SharkTank from Mark Cuban and Kevin O’Leary, and the lessons she’s been learning along the way.
Please note, this transcript has been copy pasted without the lovely touch of a human editor. Please expect some typos!
Lindsay: Definitely so. My name is Lindsay McCormick and I'm the founder and CEO of Bite. We make plastic free personal care. We started with toothpaste tablets
And I started
It in my living room in twenty eighteen and
We now have
Grown. We're available online and in some
Retail stores as well.
Doone: Amazing. I always want to go back to life before you started the business to find out what you were up to and what even got you thinking about starting a business in the first place.
Yeah. So I did
Not really expect to start a
Business. I was traveling
All the time. I was a TV producer before I
Started by which meant
I was on a plane every other week and I was flying to all these different destinations for shoots and traveling on only because only there a few days. And I've always been super passionate about the environment.
I was before that
Even I was a snowboard director.
I was out on mountains
And in the ocean all the time, kind of seeing the plastic problem and what we need to do to really step up conservation. And so I was traveling and I had gotten my kit all down where I had my shampoo bottle that I could refill and my conditioner bottle that I could refill on my face wash. And I was throwing out these little toothpaste tubes every single shoot. And I was just like, this feels so wasteful.
And I feel like I've done so
Much with the rest of my stuff, like, why can't I figure out toothpaste?
And so I started looking
Tooth powder and other to use tablets that were on the market, but they were all in plastic. And so that was the beginning
Process for me. It was like, OK, I want this so I can take it on shoots for my job. I'm going to start making it.
And then from
That I was like, well, if I'm going to be making it for myself, it needs to be as
Safe as possible. And that's when I started looking into the ingredients and most toothpaste. And I was just like, wow,
This is absurd.
I was like, I've spent more time looking at what's on the back of my
Shampoo bottle than I have ever even looked at the back of my toothpaste
Tube. And turns out there was a bunch of stuff in there that I was
Like, I don't like that
In my body every day, you know? And so
Taking online chemistry classes
And talking with
Dental hygienist and
Starting making the first like iterations of what
In my toaster oven at that
Time. So that's kind of how
It all started.
And I definitely did not set out
To make a business. But after I started investing in these, like machinery and time, I was like,
Well, I might as well sell
This on Etsy and Shopify and see if
Other people want. It would be great if I did, but I
Figured it would just be for like me and my friends. And then from
How it all
Started and kind of just
Grew into what
We are today. That is
So cool. I love that you were taking online chemistry classes
Understand what you needed to put in it. Can we just talk about how you actually go about in those early iterations of what you were doing? How do you actually make. A toothpaste bite, and when you say machinery, what do you mean?
It's a really good question.
So it's changed. So at first it was I mean, this was literally
Like me in