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Boostrapped marketing, the right time to quit your job & how to keep going during the lows

Updated: Apr 10

This week, we are excited to dive deep into some of the burning questions that have been asked within the Facebook Group - giving our take on your biggest dilemma's. Our best advice when it comes to approaching your marketing as a bootstrapped founder, when you can confidently say it's the right time to quit your job, and just how you can manage to keep going during the lows. 

COMMUNITY QUESTION: how can you be scrappy with marketing?

I’ll be the first to tell you that being scrappy with your marketing is a skill worth mastering. Here's a quick lowdown on what I'd dive into if I were starting from scratch:

  • TikTok Time 🤳 Invest your time in learning, crafting and testing high-value content, BUT hold off on ad spending until you've nailed your organic game.

  • Lead Magnets Magic 🧲 Create lead magnets for your audience—be it a quiz, an experience, or a digital download. Build your email list and set up automated nurture sequences to keep your audience engaged.

  • Influencer Love 💖 Gift your products to micro-influencers who align with your niche. It's a win-win; they get a cool gift, and you get exposure.

  • Local Love 💛 Don't underestimate the power of local retail. Compile a list of local retailers and hit the pavement. Personal connections go a long way.



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